ISSN

2231-3915 (Online)
2231-3907 (Print)


Author(s): Rajeshri Lanjewar, Tripti Sharma

Email(s): rajeshri21@csitdurg.in

DOI: Not Available

Address: Rajeshri Lanjewar, Tripti Sharma
Chhatrapati Shivaji Institute of Technology, Durg. CG
*Corresponding Author

Published In:   Volume - 1,      Issue - 2,     Year - 2011


ABSTRACT:
In any industry, the first step to finding and creating profitable customers is determining what drives profitability. This leads to better prospecting and more successful customer relationship management. Any company can segment and profile their customer base to uncover those profit drivers using the knowledge of their customers, products, and markets. Or they can use data-driven techniques to find natural clusters in their customer or prospect base. Whatever the method, the process will lead to knowledge and understanding that is critical to maintaining a competitive edge. Analyzing consumer behavior is a costly implementation of sophisticated information technology, which requires detailed planning and business knowledge for successful adoption. The current trend on consumer behavior analysis has been recognized on the business problem rather than on the information technology.


Cite this article:
Rajeshri Lanjewar, Tripti Sharma. A Determining Approach for Customer Behavior Analysis Using K-Mean Clustering. Int. J. Tech. 1(2): July-Dec. 2011; Page 125-129


Recomonded Articles:

Author(s): Pallavi Kale, Mohini T. Bherwani

DOI: 10.5958/2231-3915.2017.00010.4         Access: Open Access Read More

Author(s): Shishir Shrivastava, Ajay Kumar Akasapu, Lokesh Sharma

DOI:         Access: Open Access Read More

Author(s): Rajeshri Lanjewar, Tripti Sharma

DOI:         Access: Open Access Read More

Author(s): Ritesh Kumar Dewangan, Manoj Kumar Sahoo, Manas Patnaik

DOI:         Access: Open Access Read More

Author(s): Amit Kumar Jain, Aashish Khaira, Amit Suhane

DOI:         Access: Open Access Read More

Author(s): Rajdeep Chowdhury, Saikat Ghosh

DOI:         Access: Open Access Read More

Author(s): Anuj Rai,Piyush Singh

DOI: 10.5958/2231-3915.2016.00004.3         Access: Open Access Read More

Author(s): Snusha R. Dharmik, Radharaman Shaha

DOI:         Access: Open Access Read More

Author(s): Srinivas Angadi, M Padmavathi, Raja Sekhar Mamillapalli

DOI: 10.5958/2231-3915.2015.00035.8         Access: Open Access Read More

International Journal of Technology (IJT) is an international, peer-reviewed journal, research journal aiming at promoting and publishing original high quality research in all disciplines of engineering sciences and technology...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2231-3915 


Recent Articles




Tags